I have to defend Borealis here.

One of the Godfathers of coffee is George Howell, who sold his Boston Coffee Connection to Starbucks in early 90s. He has constantly talked about the trend to over roasted coffees, regardless of the bean’s origin. The caramel roasted taste overcomes the coffee’s brightness. You can get George’s beans at Seven Stars Bakery sites.

I appreciate Borealis for not over roasting as well as for their single source beans from individual coffee estates, but they also have their consistent go to house blends.

Trust me most are medium or lighter roast. In Bristol and Riverside.