Yeah Marilynn Monroe saying “Diamonds are a girls best friend”

Their feedback from focus groups found that men didn’t know how much to spend on an engagement ring and rather than set a price they had characters in a movie say that the cost should be around “a months pay”

Then the de’beers family hoarded TONS of them to keep the price artificially high.

What baffles me is that the difference between CZ and genuine diamond in terms of appearance to the naked eye are minuscule yet the price disparity is like over 10,000 times the price.

Humans have a long history of collecting shiny rocks for ceremonial/cultural use, there’s evidence of humans during Neanderthal periods burying there loved ones with stones that they could only have collected by walking thousands of miles to obtain and I think that’s one of the reasons why it’s so easy to make people fork out large sums of money for what’s essentially nonsense, because it’s deeply embedded in our DNA.