There's more to the story of this ad than the problematic Italian Indian situation.

Keep America Beautiful, the nonprofit who made this ad, was started by beverage can manufacturers and gets lots of funding from other companies whose products become this litter: McDonalds, Coke, Pepsi, Nestle, Phillip Morris, etc

They have a long history of working against legislation that would make industry responsible for litter such as bottle return bills and shifting public opinion toward individual responsibility and thereby away from industry responsibility.