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Ath47 t1_jddl1m1 wrote

Esky is a brand, but it's such a dominant brand that everyone in Australia just refers to all coolers by that name. Kinda like Kleenex instead of tissue, etc. In this case, Esky is so common that it's basically replaced "cooler" or "ice box" completely, and most Aussies don't use or even recognize those terms anymore.