I don't know, a bunch of kids in my class loved it when I brought in chocolate covered crickets for my 5th grade elementary school party. There were a few kids who were grossed out, but one kid ate all the unwanted ones. This was back in 2010, but I'm sure if it were marketed to kids there could be a nice profit (of course there are ethical concerns about marketing to kids, but don't need to get into that here).