We should recognize that nature has value in itself, but that hasn't worked very well so far. The ends justify the means, I guess.

I like this quote: ""It's not about putting a dollar figure on the environment," said Emanuel Machado, the town's chief administrative officer. "But the reality is that decisions are made with data, particularly with financial data, and if you want to provide … a business case in this for a natural alternative, then you have to understand the value of that service.""