In addition to their susceptibility to ecological threats, it doesn't help that people don't really like them. Sure, some people like sea turtles, tortoises, some frogs, etc. But many herps that are at-risk just aren't your most charismatic species in the eyes of many people, so it can be hard to get people on board to help protect them. Amphibians are neat because they especially can serve as great indicator species.

A great starting point to protecting any species is to help preserve or restore habitat. You can do all the work you want with rearing young or promoting reproduction, but if they don't have suitable habitat in which to live and reproduce then it's all for naught.