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the_card_guy t1_j3azrtm wrote

I know some older guys who absolutely hate the idea of influencers.

This is the stuff that causes them to have a mental breakdown.

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elpajaroquemamais t1_j3bzcdr wrote

Then getting a place more business?

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[deleted] t1_j3clkyc wrote

[deleted]

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Bird_Brain4101112 t1_j3coica wrote

One win does not make the whole influencer thing legitimate.

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[deleted] t1_j3cpx35 wrote

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Digital_loop t1_j3cqcav wrote

Fuck, I'm in the top 10 percent of restaurant reviews on Google reviews... I should figure out how to actually make money on it.

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floog t1_j3cretp wrote

I’ve worked with many over the years and been around big programs that agencies do, they are far from undeniable. It can be very powerful but more often than not it does not have that effect or anywhere near it. Most audiences from “influencers” that approach you will be faked/bought (as will the engagement). And you are approached a lot. It got to the point where I heard from about 2-3 a day. One way to help filter through the bullshit is to look at their other channels, that tells you whether they’re truly an influencer or someone whose account maybe got lucky from a handful of pics. The way algorithms work, they may have one or two random posts that took off but the rest have almost no engagement. If a brand wants to work with them I recommend looking for good content that you can promote to your target audience instead of relying on their audience, the algorithm may show it to people that are not someone that would become a customer. Also, big pet peeve, hiring an “influencer” that is in an industry you are not. For example a fashion influencer for food or travel. Those posts just don’t fit with their content and it stands out as an ad. Travel “influencers” that share duck faces and you can’t even see the destination? Nails on a chalk board.

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drJanusMagus t1_j3cq2fq wrote

I don't think ppl who say they dislike Tik Tok or social media " influencers" usually mean food critic or any other kind of actual reviewer. I feel there's a very specific type of person that is meant, although I'm not sure how to define it.

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the_card_guy t1_j3c8rfv wrote

The question (and not even in the article) is if the TikToker paid the restaurant for the meal.

Otherwise, it's viewed as "Getting something for nothing", which always pisses off the older generation.

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MedievalHag t1_j3cgfv2 wrote

He did pay for the food, something around $80. AND he did it for FREE. The restaurant did not pay him. Watch the video.

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kda_lo t1_j3cf6fg wrote

He did pay for the meal, he always makes a point to mention the price he pays for meals in his reviews for transparency, I know places have offered to give him free food but he doesn’t take it

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