Capitalism is about getting the most money possible, period. If not reigned in, they simply boost the price and force you to pay it (in the case of insulin, the consequences for not buying the product is death).

We have about as "free" a market as it gets in the modern world, it's burning the planet and killing us in swathes. Letting companies do whatever they want means ruin for the average person.

Regulation got us a 40-hour workweek and safety regulations, the free market gave us 50¢/hr wages and child labor.