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Librekrieger t1_iv4mvhz wrote

The ads don't sway people, but they do work.

Few change their opinion, but quite a lot of people fail to vote because of apathy or laziness or because it's inconvenient. Ads MOTIVATE people. If Smiley spends more, then more people who already dislike Patty Murray will spend the ten minutes it takes to sit down and vote.

So the ads don't have to be so good that they convince opponents to change views. They just have to push the right buttons.


Stymie999 t1_iv6bwac wrote

TBF Murray went negative with her ads far earlier and has hammered us with them more than Smiley… she has spent far more than Smileys campaign doing this