FWIW, I think the food there is fine. It's not the best, it's not the worst. I probably wouldn't regularly spend $17+ on a steak and cheese but if you want to occasionally treat yourself to something that will taste as unhealthy as it is, it fits the bill. I think they built a really tight brand that they've been able to grow and grow into, and it helped them gain a loyal following early. Their hype may have been manufactured (when it was still just a truck people would wait an hour for their sandwich when it should never take that long to churn out steak bombs) but it got them noticed and talked about. The owner might kinda suck as a person but that's a lot of restaurant workers. So in total I think people are just finding points about this place that they disagree with the most. There are definitely better spots in Worcester, and there are also worse ones.