>They should try taking a lesson from that research park... rename all of their on-site roads with cutesy names, get the city to designate their addresses all off of those, and list their Plantation St address as the number for the site.

Agreed. Umms is essentially boxed in by Plantation street, North Road, South road, and Lake Ave. Within it are 1st, 2nd, 3rd, 4th, abd 5th roads, all within campus. First road abuts the 3 research buildings which have Plantation street as their address. They could petition for an address change for those buildings to be First road instead. And First road could be chanbed to some cutesy name like Discovery Way. Or they can look at Worcester’s own legacy of historical scientists, inventors, and discoveries for inspiration for new names that would pay homage to the city of worcester while having a "science-brand". Names like: Stoddard, Pincus, Enovid, Tolman, Goddard, or Thurber Roads.