^^ This

Definitely don't want to get taken for a ride, but don't want to choose based on price alone.

I don't have anything recent so my estimates would be off. I'd say that depending on roof size, height, and angles all play a role in the cost which is where you might see variations online without getting someone to look at it.

I've had really good luck with Empire roofing, though they'd gotten quite busy pre-Covid so not sure how they are now.

Also had Tip Top and can't recommend them to anyone. Had the guy out to look at a specific issue; didn't need the roof replaced but was fine having it replaced to address this one issue. They came out, replaced the roof and the issue remained. Had the sales guy come out again to look at it and he said that we never spoke about that issue....the issue that was the sole purpose for having the roof done. There were other issues with that job but that's the part that sticks the most.