I don’t think this is what they did but hear me out. If you wanted something to be seen it would be brilliant to put something so non harmful up only to take it down purposefully under the impression that there was something juicy there. If you’re like me you thought it was a bombshell and went looking and actually saw the ad that you would not have seen otherwise. Increased the eyeballs on the ad and no one gets hurt it’s the perfect idea.