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tommyverssetti t1_j5ose1d wrote

Reply to comment by Apprehensive-Mode-45 in WRTA Cutting Bus Routes, Reducing Trips Due To 'Driver Shortages' by besselfunctions

WRTA admin have no interest in improving beyond the status quo.. it took them a year to even advertise fare free

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Apprehensive-Mode-45 t1_j5otlnv wrote

I know! It makes me so sad. They can’t even do basic things - like promoting their service!

They hired a new marketing person a few months ago and I saw a slight change in their Twitter presence that promoting using the bus.

But that seems to have fallen off again and all we see are canceled buses.

Also, I looked at that marketing role out of curiosity (as a former marketing person), and it was a very bloated job description for like, pretty low salary.

One of two things would happen: they either get 2) someone young out of school who will just use it as a stepping stone and move on quickly or 3) someone with slightly more experience that will burn out quickly and get tired of the BS - and move on

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Apprehensive-Mode-45 t1_j5otsau wrote

And I know the City doesn’t have power over the WRTA admin in terms of hiring/firing but Jesus, the WRTA needs an admin team the cares about, and dare I say, TAKES the bus.

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