Submitted by besselfunctions t3_10johx5 in WorcesterMA
Apprehensive-Mode-45 t1_j5otlnv wrote
Reply to comment by tommyverssetti in WRTA Cutting Bus Routes, Reducing Trips Due To 'Driver Shortages' by besselfunctions
I know! It makes me so sad. They can’t even do basic things - like promoting their service!
They hired a new marketing person a few months ago and I saw a slight change in their Twitter presence that promoting using the bus.
But that seems to have fallen off again and all we see are canceled buses.
Also, I looked at that marketing role out of curiosity (as a former marketing person), and it was a very bloated job description for like, pretty low salary.
One of two things would happen: they either get 2) someone young out of school who will just use it as a stepping stone and move on quickly or 3) someone with slightly more experience that will burn out quickly and get tired of the BS - and move on
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