A $100 has been the base price for internet for a real long time. I’ve lived all over the country, and everyone is trying to give you a low entry point and squeeze it up to about $100. I’m not saying its right, just an observation.

So just like car insurance, if you want the lower price, you may need to make changes.

Just because its the base price, doesn’t mean there aren’t options. Retention is the department at comcast you want, but they have a customer facing term. Retention only works m-f 9-5, they negotiate all day long and their compensation structure is to retain you as a customer. If you understand their motivations it helps when negotiating.

Stay clam, play dumb (“idk my bill went up, I can’t afford this, think i need to cancel”), and the first 2 people you talk with are probably going to have to transfer you — understand this going in. Usually the retention team is well train, they understand negotiation. They will try to find a middle ground. They will use techniques like mirroring( repeating back your words) to build empathy.

There first ask will be to get you back in a contract (it sounds like you’ve had good experiences so it could be a option), generally they’ll start with adding a service. So same price $100, but now you get TV. If that doesn’t appeal keep going down the line until you find an option that appeals.

Imo $40 for internet is a great price, you may not find again.

Hope this helps get you a better rate!