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gaytee t1_iy8xgxx wrote

Reply to comment by Dogsinabathtub in Another stellar ad from VisitBaltimore. Just a reminder that the CEO makes $400K a year. by Cepia

Yes, because it’s a Guinness factory, brewery, etc. regardless of what they make, people will know a pint of Guinness across the world when you see it. Any blonde looks the same.

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Dogsinabathtub t1_iy8ypky wrote

They have their own unique branding for the Baltimore blonde

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gaytee t1_iy8zdkf wrote

And nobody knows what it is either way. That’s the point. This is bad marketing regardless, but using the OG iconic pint of Guinness to market the Guinness brewery is correct. Marketing is about reaching people with things they connect with.

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