Perhaps you need to rethink your reading goals. How about instead of having a goal that encourages you to read as quickly as possible, you give yourself a period of time when you can only read one book. Pick the book, look at the page count, divide by ten, and that is the number of days where you can read nothing else, but only that book. If you finish the book well before the deadline, you read it again, perhaps this time taking notes about the books contents and structure, and questions you have about what the author meant or overlooked. By the time you're finished you can be satisfied that you gave it all the time and attention it deserves, detached from any desire to compete with others on how many are dead, however superficially.