Hey OP, I hear you. I stopped doing a yearly reading challenge for similar reasons a few years ago. I still sometimes give myself a hard time because I haven't read as many books as my ego thinks I should have by this time of the year. I also do not love how every time I finish a book I get excited to mark it as "Read" on the website and that is sometimes what motivates me to keep reading a book. I just want to get back to the feeling I had as a kid where I loved reading because it was simply enjoyable and not something to track. That said, I don't know what else to do because I love the social aspect of it and it is my only social media other than reddit.