That's a feature of contemporary social media: measurement and reward. If happens with likes, achievements, upvotes and progress markers.

We enjoy these instantaneous and gamified tokens. And sometimes they do make the process less rewarding than the virtual token itself.

Some people don't have this problem, but if it reach the point where our reward systems are getting confused, it might be healthier to simply abandon the platform and seek less stimulating ways of tracking information, like you did.

I abandoned Instagram, for instance, and felt much better for that.