The thing I learn, but already knew, is that advertisers and discounts are not something there to help the buyer. They are there to earn money. Companies to not spend thousands or millions on advertising just for fun, they do it to get you to buy something that you normally would not buy. We are all aware of McDonalds or Coca-Cola but they spend millions to make sure their products are at the front of your brain. I like what this guy at B&N is doing, cutting the junk out. With books it is a huge thing not to see what the publishers are trying to force as the next best seller placed at the front and instead books that people actually like.