> I swear Reddit thinks everyone other than King and Rowling is unknown.

While Guin is one of the great scifi authors, scifi is often considered a niche genre and she is an older author. Finding Guin in a modern bookstore can be a challenge.

Even finding the scifi section of any big box bookstore can be a challenge. It’s certainly the smallest section in Barnes and Noble, and has to share with high fantasy….which in turn is being overtaken by D&D and other table top gaming supplies.