What’s your prior salary history? If you have been making $60k, it’s a very fair ask.

If you’ve been making $40k…it’s gonna be tough.

Key to salary advancement in Higher Ed is change jobs every few years (it’s fine to stay at same school) and work under folks who are very ambitious. They will often take you with them as they progress up and into VP/Dean positions.

But if you sit in one job for 5+ years and accept the 3% annual raises…you end up being viewed as a potential “lifer” who is happy with the lower-end entry level pay. Not that there’s anything wrong with that, but just saying that loyalty and good work won’t necessarily get rewarded with your department proactively giving you big raises and promotions.