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rex_lauandi t1_j7ks1z9 wrote

The other thing is that Disney’s play isn’t even the box office. Last year Disney made over $28 b on parks alone. That’s a single year (these data are from multiple years, which is confusing me).

Licensing, products, and parks are the big deal for Disney.

The box office is just a big ad for us to want to consume those other things.

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