This kind of narrative is really targeted more at investors than it is consumers. The modern investing environment is focused on finding "unicorns" - startups that hit a valuation of >$1B before being listed on the stock exchange.

The problem with this approach extends beyond dodgy statistics. This is the logic behind companies that prioritize growth above all other goals, including profit. But it also means that potential "unicorn" companies are pushed to focus their efforts on areas that will encourage faster growth and not to worry about anything that isn't directly tied to growth. That is how you get tech giants like Uber, Air B&B, WeWork, and the much laughed-at MoviePass, none of which are profitable and all of which are actually old company models sprinkled with just enough technomagic to seem new. Some (MoviePass) fail faster than others, but all of these companies throw investor money into an endless war over user growth so they can justify more investment.