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k1ngsn0w t1_ja5qyir wrote

Reply to comment by Magmagan in The price of a Starbucks Latte, by country by kavithatk

Not sure where in Brazil you're from but I'm speaking mostly from an overhead cost perspective being that it doesn't require as much overhead to get the beans from x to y. Also, I agree that in the main cities of Brazil, the culture exists where people will pay a premium for American coffee (as sad as that is), but I know plenty of locals of Brazil who prefer their own coffee over Starbucks.

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Magmagan t1_ja5tw1x wrote

But then why would it be more expensive in Germany, for example? They are one of the largest exporters of coffee in the world.

I get your perspective but I think it's too simple when it comes to starbucks lattes. Operations cost isn't so prevalent if the product is considered a luxury good.

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