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Only4DNDandCigars t1_j8mvleb wrote

Is it linear? IIRC when Miller High Life had a one second commercial it cost significantly more because of the difficulty in putting in a one second ad instead of the regular ad runtime. Or was that just a special case?

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brian_sahn t1_j8o10x3 wrote

I wonder why they didn’t buy the full 30 or 15 second spot and then sell 14 or 29 seconds to someone else?

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Only4DNDandCigars t1_j8o1cfy wrote

I have no knowledge on it that wasn't anecdotal. Not to mention the marketing cost for them advertising the one second advertisement. But then again, it is how many years later and I am still talking about it.

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