Im in the US an use Bing because of Microsoft Rewards. I just let my point build up and every 2-3 years redeem like $200 in Amazon gift codes.

If you set your desktop and mobile search engines to it then it's actually a nice little way to basically make free money (well, 'money' in gift cards they have or other stuff on the Microsoft store or their products...).

I highly reccommend it if you enjoy free stuff. The search engine itself is good too, I don't miss Google or any of its functionalities at all, it's basically the same in a different UI.