Comments

You must log in or register to comment.

almightygarlicdoggo t1_isahpe4 wrote

Given how big YouTube is, I expected it to generate much more profit. It's even smaller than Amazon in 1997

14

thblackdeth t1_isalcvy wrote

Helps explain why in the last two years it feels like YouTube is doing 4-5x more adds

I suspect part of the difference is also paying content creators enough. That cuts into Google's share, if they don't give creators enough money, the content will go to other platforms

33

almightygarlicdoggo t1_isam15z wrote

Yes I think that makes sense, nevertheless it's still odd given how big YouTube is. This might be why it has so few competitors, they would have to operate at a very big loss for many years, I don't think many companies have that much money to throw away

8

almightygarlicdoggo t1_isanz2s wrote

Interestingly, as you previously commented, you might be right why they are pulling so may ads nowadays, their revenue in 2016 was "only" 6.7$bn. And with how expensive you said it is to operate, I don't think they were making that much profit back then, even though it was still a massive corporation.

3

TheRomanRuler t1_isat40i wrote

Cost of hosting videos is enormous. Its why Youtube has practical monopoly on the stuff. Just storing that many videos takes huge amount of storage, allowing people to view it in HD resolution across the world for free... its hugely expensive.

Its actually amazing that we have free platform like Youtube at all.

27

lucun t1_isaz6m5 wrote

Note that is Youtube revenue, not profits. We're not sure if YT is even profitable or not since Alphabet doesn't break out YT in their operating/net profit lines. YT is rolled up under Google Services outside of the revenue categories in Alphabet's earning reports.

6

amatulic t1_isaznz8 wrote

Looks like their tax rate went down.

106

JuRiOh t1_isb8a2f wrote

70% tax rate to 16% tax rate.

*Cough* Ireland. *Cough*

53

Zyxtaine t1_isbcm5l wrote

Weird that YouTube premium isn't included in YouTube revenue

4

ProductOfLife t1_isbhszj wrote

Net profit / Tax IPO = 43.98%

Net profit / Tax 2021 = 517.00%

7

hghg1h t1_isbymui wrote

Is this accurate? How can a corp pay 70% tax?

3

slayer828 t1_isc545z wrote

That tax rate change are sickening. Especially with how much free technology, and money they get from the government on top. Socialism for Me, but not for thee.

38

ApprehensiveWhale t1_iscikee wrote

Their employees excised their stock options early. If you hold stock options before converting them to stocks then it gets treated as capital gains. If you excise before the holding period is up it gets treated as ordinary income instead.

If I'm reading their 10-K right (it's been a long time since I studied financial & tax accounting), they held a provision in 2003 for early conversions, which was reduced in 2004 by $42m.

5

bd_one t1_isd1k0h wrote

Did Google classify a bunch of their operating expenses as capex at the time for the IPO chart?

2

gautiexe t1_isd2p9x wrote

Sundar Pichai is a bad ass!

2

Street-Individual292 t1_isdlb4x wrote

IPO years in general will be misleading because stock compensation isn’t tax deductible until it’s vested, which temporarily spikes effective tax rates. It doesn’t mean they’re actually paying that much, it’s just the way it’s recorded on financial statements

For reference, their tax rate was 36% in 2004

28

Street-Individual292 t1_isdlf5n wrote

>But companies moved on to other loopholes that are as good or better

I’d disagree with this. The whole point of changing our international tax laws back in 2018 was to establish a global minimum tax for US companies

1

onetwofive-threesir t1_isdwasl wrote

No it wasn't. The tax laws were changed to give companies "incentives" to return capital/jobs to the US (which we know they never do in the long term).

The tax law reduced our corporate taxes to their lowest levels in recent history. They also lowered the average person's taxes, but only temporarily (they will be rising over the next 5-6 years). And then they created new schemes, such as the business owner pass thrus. And I think they lowered the capital gains tax (don't quote me on that one).

The only somewhat positive thing they implemented was a one-time tax on corporate earnings overseas. This was used to help pay for some of the tax breaks they gave companies, but also offset the total cost of the bill. This encouraged the companies to repatriate their overseas earnings since they were going to be taxed anyways. Thought was, if they bring the money home, they'll invest in the US economy - except they said they wouldn't and then they didn't - they gave their shareholders dividend increases and stock buybacks...

Global minimum taxes were never on the table in 2017. That is a recent phenomenon...

2

datsun1978 t1_ise8gv8 wrote

%of tax is lower now. This is a problem rite. And so the gap between the have and have not just grows.

2

garygoblins t1_iselz0y wrote

While I agree corporations don't pay quite enough, people actually don't pay more than this. The vast majority pay a much lower effective tax rate.

"The Tax Foundation derives an average tax rate of 14.6% for the top 50% of taxpayers, just 3.4% for the bottom 50%, and an average of 13.3% overall."

1

Street-Individual292 t1_isep6p3 wrote

Pretty much everything that you said is true, but your last two sentences are wrong. The TCJA established two different minimum taxes on global income for corps. One is called GILTI and the other is called BEAT. GILTI is the framework for the global deal that countries are attempting to implement now, but the US has had this in place for 5 years now

2

Street-Individual292 t1_isepnng wrote

They’re not paying less tax than the middle class. Corporate effective tax rates are calculated very differently than individual rates

A rate of 16% doesn’t actually mean they’re paying 16% of their profit in tax

0