[OC] Monetization of Social Media users vary widelySubmitted by jtsg_ t3_z9x4o9 in dataisbeautiful
trollsmurf t1_iylomr4 wrote
Reply to comment by jtsg_ in [OC] Monetization of Social Media users vary widely by jtsg_
Meta is no doubt best at profiling users that is used to target ads, hence deemed to be more effective.
jtsg_ OP t1_iylpe8w wrote
Yeah their ad targeting products were very effective + they also went way more aggressive in harvesting user data from outside the FB platforms. Their ARPU is really strong b/c of that.
I'm curious to see how monetization suffers (if at all) after the IDFA changes from Apple.
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