If I had to guess, people are not comfortable seeing what appears to be your private medical history.

This will be oversimplified but in marketing and advertising we Create sample presentations for each target market we are trying to reach. If your research shows there are 3 top markets to go after, let’s say 60yo Diabetes patients, 40yo cancer patients, and Family Caregivers of 80yo parents with Dementia, then create a unique presentation for each target using datapoints specific to each market. If we can only create one sample, then select the group who is likely to use your product the most, aka the “heavy buyer.” Does that make sense?

Edit: thanks for the award, kind stranger!