Data source: GWI Core (ongoing survey asked in 50 different countries)

Tools used: Adobe Illustrator

Full disclosure: I work for GWI. I normally post my personal work on here but thought this was cool and wanted to share.

We run a survey called Core which asks people about many aspects of their lives – what they think, what they buy, what they’re interested in, their online behavior, etc.

We recently hit a milestone of researching in 50 different countries, so we put together this visual to show where consumers in each country are most distinctive from each other - where they’re more likely to do or think something than any other country. So a higher % of people in the Czech Republic buy cheese than anywhere else in the 50, and so on.

There’s some really interesting cultural context behind these data points - feel free to check out a blog we put together that goes into more detail (did you know that the lead singer of A-ha helped EVs become a thing in Norway? Me neither!).

PS: I know the example for Australia is really boring and obvious but trust me, we sweated blood to find these stats and that was the only one we could find!