Multi-brand companies usually focus group that choice at a minimum, because of the many bad stories of clueless multi-nationals in the 1960s and 1970s. The most famous example is probably when Chevrolet tried to sell its “Nova” model in Mexico, which failed badly because “no va” in Spanish means “(you) do not go.”

Is there a potentially similar sounding word in Arabic to “Carl’s” that they might want to avoid associating with?