VertigoOne OP t1_itprebd wrote
Reply to comment by Lankylurkr in ELI5: Why do book adverts so often use review quotes rather than plot/character/setting detail? by VertigoOne
>If you've got a horror novel, and Stephen King or Dean Koontz or Hot Horror Author says "it's the most terrifying thing I've ever read", people are going to be interested. The ploy is to get you to think "well, Hot Horror Author scared the pants off of me, so this must be REALLY scary!"
That makes sense. I guess it gets into the weeds where the title is ambiguous and the genre is unclear.
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