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VertigoOne OP t1_itq4jnz wrote

>And in general in marketing, a testimonial is more powerful than a claim

I get what that means, but I would still surely need to know what it's a testimonial for. It's like if a testimonial is

Anne Robinson "Household appliance is really good"

I surely would want to know what kind of appliance this is.

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mcarterphoto t1_itq6jt6 wrote

Well, books are different than appliances, and publishers can suck at marketing as bad as any other industry! But usually, a book's title and cover will give you some clue as to the mood, and if it's a new author and Stephen King says "A creepy masterpiece of bloody horror from a stunning new voice in fiction", you'll generally get a sense of genre anyway. If I spotted a book and the only blurb was Cormac McCarthy calling it "fantastic", that may be all I'd need though.

I do wonder about hardcover releases with very little info; publications haven't reviewed it yet, but if a publisher feels a book may do well, as I understand it they reach out to other authors they publish to read & provide a quote. Though usually a hardcover has a paragraph outlining the book on the inner dust flap; I don't see many paperbacks without a quick description of the story on the back though.

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