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LilJourney t1_iujdc4o wrote

Reply to comment by WeDriftEternal in ELI5: Why is mint used for almost every toothpaste even though it feels like it burns your mouth? by Oheligud

And after being literally raised on ad after ad after ad talking about "minty fresh breath" - we now are conditioned to believe mint is, in fact, "refreshing" - whether it is to us personally or not.

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