WeDriftEternal t1_iujl5wg wrote on October 31, 2022 at 8:35 PM

Reply to comment by craftyixdb in ELI5: Why is mint used for almost every toothpaste even though it feels like it burns your mouth? by Oheligud

Well. How they decide it is they test and see what people like.

craftyixdb t1_iujq00l wrote on October 31, 2022 at 9:09 PM

I work in market research. What people like or don’t like is a fine finding, but usually we try to go deeper - what are the specific aspects and drivers for that behaviour. “I like this” is not that useful for informing business decisions.

WeDriftEternal t1_iujq3c5 wrote on October 31, 2022 at 9:10 PM

Yeah for sure. I’ve done it too. Just keeping it easier to understand