While I would agree that the phrasing "using buzzwords to trick you" is a bit much, I believe the poster is essentially making the same point /u/ACMEPrinting did a little later. In the US, the FDA does not have any specific label requirements that differentiate "wheat flour" from "whole wheat flour" from "100% whole grain wheat". They make recommendations, but the manufacturer ultimately can use whatever language they want. The onus is on the consumer to check the nutrition label.