pebbleinflation t1_j5j68fq wrote
Why spend money on ad time, and then give publicity to your competitors? Even if it's a negative comparison, you're still mentioning their name and helping their brand awareness.
JickRamesMitch t1_j5jddee wrote
"im a pc and im a mac" some people resonate more with brands that are willing to call out the competition. i dont think its always the right or wrong thing to do. just depends on the product/target market/etc
pebbleinflation t1_j5jeqdh wrote
PC isn't really a brand though. And as someone else mentioned, this sort of ad works best when you're clearly number 2 in a two horse race, such as coke and pepsi or in the 90s Nintendo Vs Sega.
JickRamesMitch t1_j5jeuud wrote
yeah true people like to cheer for an underdog. nobody cheers for goliath lol
Maleficent-Wash2067 t1_j5jdqz8 wrote
I believe this strategy of “name-dropping your competition” came around in the 80s-90s. Just like commercials with talking animals. It’s a polarizing approach. Some people love it and some hate it. But some brands can do it really well and some just come across as bitter.
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