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NotAPreppie t1_j5jbsbf wrote

Reply to comment by WeDriftEternal in ELI5: How come some commercials will mention the competition by name but others use generic terms like “leading brand”? by OmarBarksdale

They also call out “leading brand” to obfuscate who they are comparing their product to.

Harbor Freight did (does?) this with their Hercules brand or Bauer brands (forget which). The comparison images on the package make you think they’re comparing them to Dewalt or Milwaukee. However, if you read the fine print, they’re actually comparing to their other low-end in-house brand.

Edit: https://youtu.be/3ZfYF9aIO7U?t=2467

(language warning, dude's pretty foul-mouthed).

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SlimLovin t1_j5jnxrt wrote

Marvel used to do this a bunch, but they were mostly doing it for fun. They referred to other brands of comics as, "The Distinguised Competition."

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