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JpnDude t1_j5jdryr wrote

Reply to comment by WeDriftEternal in ELI5: How come some commercials will mention the competition by name but others use generic terms like “leading brand”? by OmarBarksdale

>A side note though, if you are the category leader, like say Coke over Pepsi -- you NEVER, ever mention your competitor. You are the champ, they are nothing to you, you don't mention them,

Yup. I can't remember any Coca-Cola commercials with Pepsi even hinted at. At the same time, Pepsi has had tons directly aimed at Coke. Anyone remember the Pepsi Challenge campaigns?

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knarcissist t1_j5jzhab wrote

This reminds me how petty and desperate the Apple commercials were.

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