dr4kun t1_j5kr2t8 wrote
Reply to comment by WeDriftEternal in ELI5: How come some commercials will mention the competition by name but others use generic terms like “leading brand”? by OmarBarksdale
> if you are the category leader, like say Coke over Pepsi -- you NEVER, ever mention your competitor.
One of my favourite ad campaigns ever is this from Pepsi v. Coke:
https://www.brandme.com.au/blog/2014/10/coke-vs-pepsi-a-scary-halloween-ad-campaign/
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