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im_the_real_dad t1_j5yxh4u wrote

Reply to comment by velos85 in ELI5: How come some commercials will mention the competition by name but others use generic terms like “leading brand”? by OmarBarksdale

I first became aware of advertising on TV in the 1960s. I remember ads for laundry detergent, for example, that had a box with the lettering "Brand X", but the colors and designs were clearly a box of Tide. I was so clever because I saw through their shenanigans and recognized the box of Tide my mom used.

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