Now hang on. I've had some smackin mac n cheese outta the box (I like the Velveeta n shells) but kraft isn't top tops. I say that but it is so distinctive. Nothing tastes like Kraft mac n cheese, not even the little Kraft mac n cheese cups. It is so distinctive that sometimes I crave it. It is the best pairing for steak and broccoli and baked potatoes, and I don't even eat steak anymore. It is so perfect you literally can combine them and it will still be just as delicious or even more so. Kraft is somethin!