terrestiall t1_jaijzsu wrote on March 1, 2023 at 6:13 PM

Tbh that new nokia font kinda cool

johansugarev t1_jajdc7z wrote on March 1, 2023 at 9:16 PM

I agree but it’s branding 101 that people should be able to read the name of the company. It’s like they know it’s not recognisable so that’s why they’re also keeping the old one.

JustHere2RuinUrDay t1_jajiqdy wrote on March 1, 2023 at 9:49 PM

>I agree but it’s banding 101 that people should be able to read the name of the company.

Didn't seem to hurt Gisnep

Statsmakten t1_jalv5mj wrote on March 2, 2023 at 10:37 AM

I immediately read Nokia but that’s probably because I’m a designer and I’m more accustomed too negative space logos. And therein lies the problem, that if you need prior knowledge to read it then it’s not working as intended. It’s the same issue that Kia faced with their simplified logo (people googled “KN”) and a more recent example is Kate Bush’s new album “Fish People” written in ascii. People thought it was a code to crack when it was perfectly readable for a trained eye.

petepro t1_jaqpez9 wrote on March 3, 2023 at 10:54 AM

Not really. Everyone talk about KIA, but people cant read Toyota from their logo either. With proper marketing, KN will become KIA.