That’s a case by case basis, and a total straw man in this debate. Nothing indicates Facebook has done anything to ruin Oculus in any way, instead they have provided massive amounts of funding for R&D. It’s also not the point I was making not related to the original post. A non hardware company can acquire a hardware company, thus establishing itself in the hardware business without having to build up anything. A hardware company can also make a product that flops, there is no guarantee of success by simply being a hardware company. In this case it is apparent Apple brings nothing to the table. Apples own engineers didn’t even want to launch this product, it was demanded they do. You along with others are simply fanboys of Apple who think that Apple can simply wade into a space without any technological achievements and attain success, and that FB isn’t a hardware company so they don’t know what’s they are doing. And I replied they don’t have to - they paid billions to acquire a company that did and does, making your arguments dumb, insubstantial, and not rooted in fact.