The question is how will it compare to the ones at that price. Most likely won't in terms of spec. They have to pull something out the bag in terms of eco system integration to make people wanna put 3k into an overpriced headset which not many people have or have experienced. I think people can justify the cost of 2k macbooks as they know what to expect from a laptop but a VR headset is new territory for most of us, so it's gonna be a hard sell at that price unless it's perfect.