As a cost/time enjoyment, videogames (particularly elden ring) are better than almost any other media.

If we're looking at a fresh AAA title, single player linear narrative (God of War) you're looking at £2 an hour.

Open world RPGs, Inc Elden Ring might be less than £1 an hour.

Multiplayer games (CoD etc) may have even better value, if you enjoy putting hours in.

Now consider what you want. To fund the huge cost of making a game in its entirety, you'd need a lot of money. Then the dev, publisher etc need a profit. So the ads have to be really really good value for the advertiser.

That means they have to be intrusive. Interrupting your narrative. Imagine in Elden Ring fighting for hours up to a boss room, you step into the fog and ...

BLAM... Do you need a razer thingymaboob? This thingy maboob is 1% better in three benchmarks that we chose because we liked that the numbers were higher. But it now only £1534 at your local store!

Every fucking time you die. 30 seconds of unskippable, poorly targeted dross. Screaming at you, begging you to buy their shit, and not their competitors.

It. Would. Break. The. Game.