Why do people complain about video games being expensive?

I saw a post about Tears of the Kingdom being $70 and the general consensus in the comments was like “yup, we keep getting hosed by the greedy game companies.”

I don’t understand this. I paid $60-something for Breath of the Wild and I have played it for many hundreds of hours. As far as I’m concerned, it’s one of the cheapest forms of entertainment. I went to see Avatar on the IMAX for $21 (also worth it, btw), but hour-for-hour it’s WAY more expensive than a video game. Hell, a sandwich costs $15 and you finish that in 10 minutes. I don’t understand the complaints. The satisfaction/cost ratio of video games cannot be beat.